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F I E L D N O T E S


The São João Festival of Campina Grande: Why a Family Office Chose a Forró Party Over a Resort
here is a question worth asking before any group retreat: what do you actually want people to feel when it's over? Rested, yes. But also something else. Something harder to name and harder to manufacture at a resort where every surface is designed to eliminate friction, surprise, and the particular discomfort that precedes real conversation. The family office that brought this question to EG Experiências already knew the answer. They just needed someone to build it.
Jun 114 min read
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